SVP Brand and Communications, Legora
B2B Brand and Product Marketing Leader
Stuart Shingler is SVP of Brand and Communications at Legora, the collaborative AI platform redefining how legal work gets done. Since joining in April 2025, Stuart has led marketing through one of the most remarkable growth stories in tech: $1–100 million in ARR in just 18 months, the next $100 million in just 6 months and a customer base scaling to more than 2,000 legal organisations across 80 markets.
His work includes Legora’s globally recognised brand campaign featuring Jude Law, and he brings over a decade of experience building marketing functions at category-defining companies, including Klarna, Tink and Visa.
Stuart is a regular speaker on brand building, product marketing, and hyper-growth journeys.
Legora: Breaking the Challenger Law
Every challenger brand follows the same law. Arrive second, point at the market leader, spend a year as the underdog. Legora broke it.
Three-month-old name, fifty people, a competitor already sitting in the position they wanted. Instead of playing number two, they marketed themselves as the company they were about to become. Then they built their own pub, cast Jude Law in ads, and made merch good enough to resell on Vinted.
Stuart Shingler, SVP of Brand and Communications at Legora, takes you inside one of the fastest-scaling brand stories in B2B. How close client-agency work turned real customer insight into a campaign that survived a product changing every quarter. And why the lawyer, not the technology, had to be the hero.
Expect the Jude Law campaign, the pub nobody knew was a set, and a next-level merch range. Proof that creativity rooted in the customer still wins, even in the most complex of categories.
