Senior Director of Brand, Legora
B2B Brand Builder
Mimmi Grafström is Senior Director of Brand at Legora, where she leads the brand team behind one of the most talked-about names in legal AI. Her work spans brand strategy, campaigns, partnerships, content and events, along with the occasional merch drop she will happily defend at any budget meeting.
Mimmi brings a consumer mindset to B2B. Before Legora, she worked in consumer and e-commerce, including a stint at CHIMI, which shaped her belief that B2B marketing has plenty to learn from B2C, whether or not the industry wants to hear it. Educated at Lund University and based in Stockholm, she speaks regularly on the gap between B2B and B2C marketing and on what it really means to be a woman working in AI today. She has a low tolerance for marketing that could apply to any company, and holds her own work to the same bar.
At Helsinki Marketing Summit, Mimmi joins the panel to discuss what Nordic brands and companies need to grow into global players.
