Global Head of Brand Experience, KONE
Brand and Transformation Leader
As Global Head of Brand Experience at KONE, Annika has led major global brand and marketing initiatives, including KONE’s global brand refresh and the development of the award-winning global concept The ONE.
Having lived and worked across Europe and Asia, including 12 years in Hong Kong, Annika helps organizations use brand to create value, align strategy and drive change. Her experience spans industries ranging from engineering and financial services to beauty, design, lifestyle and technology.
An experienced speaker, mentor, industry judge, recognized as a Woman to Watch by Campaign Asia, Annika is known for translating complex business challenges into compelling stories that mobilize people, strengthen brands and drive growth.
At Helsinki Marketing Summit, Annika joins the panel to discuss what Nordic brands and companies need to grow into global players.
