Chief Growth Officer, Advertising, System1
Marketing Effectiveness Leader
Andrew Tindall is Chief Growth Officer, Advertising at System1, where he helps brands, agencies and media owners turn the science of advertising effectiveness into practical commercial growth. He is a leading international voice on the relationship between creativity, media and long-term brand success.
Before joining System1, Andrew developed brand-management experience at Diageo and Bacardi Martini. He combines this commercial grounding with a science-first approach informed by behavioral research and effectiveness evidence. At System1, he has led global partnerships and research collaborations with organizations including Effie, TikTok and the IPA, exploring how creative ideas work across a modern, fragmented media mix.
A regular columnist for The Drum and a widely followed voice among marketing professionals, Andrew is known for making serious effectiveness research lively, accessible and directly useful. His work tackles how distinctive creative assets, emotional response, media context and consistency help brands earn attention and grow.
At Helsinki Marketing Summit, Andrew will draw on his long-running research with Effie, one of the most comprehensive bodies of evidence on what actually makes advertising effective, and the ideas in his book to show marketers how to turn world-leading effectiveness research into practical, measurable growth.
