EVP and Chief Marketing Officer, Fazer Group
Evidence-Based Marketing Leader
Aaron Barsness is EVP and Chief Marketing Officer at Fazer Group, where he helps shape the company’s growth through marketing, consumer insight, analytics, digital transformation and brand strategy. He leads marketing for one of the Nordics’ best-loved food companies, a family-owned business with brands enjoyed across Northern Europe and beyond.
Aaron brings more than 20 years of international experience spanning FMCG, technology and brand consulting. Before Fazer, he held leadership roles at Procter & Gamble, Motorola and Lynxeye, combining classic brand-building discipline with commercial and analytical rigour. He is a strong advocate for evidence-based marketing and believes the most powerful growth strategies emerge where consumer understanding, creativity and data meet.
At Helsinki Marketing Summit, Aaron joins the panel to discuss what Nordic brands and companies need to grow into global players.
